iCivics
Founded by the late U.S. Supreme Court Justice Sandra Day O’Connor, iCivics offers award-winning games, interactive lessons and other free resources to help students nationwide understand the principles of democracy, the structure of our government, and the rights and responsibilities we share as citizens.
Surrounded by political division, distrust, and polarization, right now too many young people are losing confidence in our country — and democracy itself. At this critical moment, leading civics learning provider iCivics partnered with BBMG to expand its mission and mandate and create a nonpartisan movement to seize opportunities, protect, preserve, and strengthen our constitutional democracy, starting in the classroom.
Role –
LEAD DESIGNER
MOTION DESIGNER
WEB SUPPORT
Team –
JESS PITERA, CREATIVE DIRECTOR
HANNAH KOCHMAN, DESIGN DIRECTOR
ANNIE YANG, SENIOR DESIGNER
CHIA-YING LIN, DESIGNER
Services –
BRAND ARCHITECTURE
BRAND STRATEGY
VOICE & MESSAGING
VISUAL IDENTITY
PHOTOGRAPHY
BRAND VIDEO
ASSET DESIGN
WEB CONSULT
A Three-brand System to Catalyze a Movement
The challenge was to create a three-brand system –iCivics, iCivics Education and CivxNow – to guide the brand vision, provide resources in the classroom and advocate for local, state and federal policy.
WEBSITE
We collaborated with Ronik Design to revamp the iCivics platform and build a new digital home so the brand can reach, engage and inspire students, teachers, administrators, and families nationwide.
BRAND VIDEO